This also dates back to the early days. The first in a series of “extreme” sports drinks. The original description reads -” Ever need 8 hours of sleep but only have 15 minutes or less? That's when you know it's time to get extreme...sleep hard extreme.”

To be honest I’m not even sure where this idea came from. I know we laughed pretty hard while shooting it. We stole the music at the end from an episode of The Simpsons, and back then, that was REALLY hard.